Open Stage, October 21 17:10 — 18:00


Historically, informal communities have oftentimes served as "incubators" for new fields. In the first half of the twentieth century, kruzhki for aeronautics and reactive motion gave rise to aviation and space science. In these cases, kruzhki formed personnel pools for respective industries. Strong examples can be found in recent history as well, the most successful one being the open source community and, more specifically, the story of Linux.

At the same time, self-organized communities may serve not just as industry staff pools but also as bases for the formation of new B2C markets. In this case, at the first stage, a community forming its own subculture generates a demand limited by the extent of said subculture. But given a successful integration in wider society, elements of subculture make their way into the mainstream and change the structure of wider consumer markets.

During this session, we will discuss which subcultures, communities, kruzhki, and movements could become drivers for development of new fields and markets.