Everything has a digital footprint: a person, a company, a country. Using the example of his own experiments with a subcutaneous biochip, the lecturer will illustrate the opportunities open to those who own digital DNA (a person or a business): opportunities to improve the quality of life, convenience of service, and human capabilities - illustrated by the examples of preventive medicine, AI HR, and innovative retail businesses. The dark sides of digital DNA will also be shown - the potential for total control through the management of «personal information bubbles», the destruction of fair market competition, the imbalance in the Johari Window, and more.
Attendees will move from a theoretical understanding of big data and AI to a practical realization of the enormous potential of using these technologies in core business.