Zeina El Kaissi
Smart Dubai, Digital Strategist, Former Chief Digital Director
Zeina El Kaissi is a digital strategist focused on customer-centric transformation. In her capacity as Chief Digital Director at the Smart Dubai Office, she spearheaded Dubai-wide strategies of disruptive technologies and the positioning of Dubai as a smart city leader. In particular, she led the implementation of the globally award-winning Dubai Paperless Strategy. Moreover, she helped launch and led the implementation of the Dubai Blockchain Strategy in 2017. She has also worked as a Senior Consultant at The Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Prime Minister of the UAE, in management consulting at Booz and Company, and at the Abu Dhabi Government General Secretariat of the Executive Council. Zeina was also a technology entrepreneur.
Zeina holds an MBA with distinction from London Business School.