I have curated educational projects dedicated to contemporary art at the Hermitage Museum, and for 5 years I have been writing about art (including digital) for Sobaka.ru, Vogue, Setters Media, and other media. In Befree, I work on special projects in the field of digital fashion, art, and sustainable development. As a producer, I have launched the brand’s NFT collection, AR clothing collection, lookbook with generated models, and several VFX videos.