Over the past few years, there have been discussions, that the media market is outliving its formats. We no longer read newspapers, we do not listen to the radio, and the TV is gathering dust on the sidelines. The demand for personalized content arose from diversity, but no one could have predicted how rapidly this process accelerated. The Сoronavirus epidemic has become a catalyst and incentive for dramatic change and accelerated digitalization of entire industries, including media, culture and art. The digital boom has hit the entertainment industry.
- How to navigate in the new world?
- How, where and what does the modern viewer want to watch?
- What are the needs of consumers and how to satisfy them?
- How to make real money in the virtual world?