PEOPLE FIRST: WHAT TO DO WITH THE GENERATION Z AND HOW TO INVOLVE DIGITAL CHILDREN IN THE ECONOMY
Today's teenagers will become the company leaders of the future. How to foster Generation Z's interest in the economy and when to start doing it? Representatives of HR, education and business will discuss these issues at the VIII Open Innovations International Forum at the Skolkovo Technopark.
Generation Z, according to the theory of William Strauss and Neil Howe, consists of children born in 2000-2002. Sometimes they are also called "the digital children." Internet, gadgets, mobile technologies — for Gen Z this is everyday reality, and not the result of a technical breakthrough, as it was for "the millennials" born in 1982-1995.
Young people of Generation Z are already becoming participants in economic processes today. In three to four years they will be employees of corporations, more active consumers of goods and services, and subsequently employers. And their differences from previous generations can seriously affect the structure of the market and community changing the customary situation beyond recognition.
“For representatives of Generation Z, the line between work and life will become completely blurred. These young people prefer short-term project activities, mostly creative, although they do not deny the value of working with corporations. It is also important that the whole life of people of generation Z takes place in a digital environment — they might know more about artificial intelligence than current and potential employers. All this makes them different from us, and we need to understand how to interact with them,” says Ekaterina Cherkes-zade, Director of the British Higher School of Design, Head of Universal University.
The values of “digital children”, the peculiarities of their training and employment at the Open Innovations Forum will be covered in the panel discussion “People First. Generation Z consumption and behavior profile”. The moderator will be Pekka Viljakainen, member of the Board of Directors of the Skolkovo Foundation.