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The last day of the Open Innovations Forum was marked with the session titled ‘Mister Noname’: cybersecurity of the digital identity, and how to lose it.

How do fraudsters get all of our personal data? How can we protect our personal data on the net? These are just a couple of questions, the answers to which the session participants were seeking.

Many still fail to understand what the digital identity means, and how to use a person's profile on the Internet, noted the session's moderator Roman Chaplygin, Director of PwC.

Andrey Busagin, Head of the Brand and IP Innovative Protection Department at Group-IB, explained the types of personal data thefts:

"We see two vectors here: the first is open data which they publish on the social networks can give rise to a targeted attack at the person. The other vector is when an ordinary Internet user or friends of a celebrity suffer from the information published in a fake account which will mislead all other people," explained the speaker.

The Internet user leaves an enormous digital trace, warns Johan Nordstrom, CEO of NBC AB. Even the smartest and most cautious people dint the Internet, and information they share in the digital sphere can easily be hacked. The Internet has all the data possible, including medicinal, tax and utility information. Even children toys are equipped with camera. The digitalization process cannot be stopped, says Johan Nardstrom, but the tools minimizing these risks must nevertheless be developed.