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BRAND HEROES INNOVATIVE START-UP COMPETITION TO COMMENCE UNDER THE AUSPICES OF MILDBERRY AND SKOLKOVO FORUM AUTONOMOUS NON-COMMERCIAL ORGANIZATION

At 13:00 on October 15, the BRAND HEROES competition for the Skolkovo resident companies will be introduced on the Open Stage at the Open Innovations Forum. During the BRAND HEROES competition, the jury will select the best innovative start-up working on social and universal tasks. Selecting the best company in this sector is a priority of today. Russia's leading innovative start-ups are expected to cope perfectly with the task.

The winner of the BRAND HEROES competition will be awarded with a logo, a brand style, and key communication messages developed by the agency Mildberry. Igor Mospanov, Creative Director at Mildberry, and Ekaterina Inozemtseva, CEO of the Skolkovo Forum Autonomous Non-Commercial Organization, will answer all of the guests' questions about the terms and rules of participation.

Mildberry is a specialized branding agency that was established in 1999 and has offices in London, Brussels, Milan, Dubai, Hong Kong and Shanghai. It is an international cross-functional team of experts in developing brands, strategies, and communications, building a unique consumer experience, and implementing solutions for business transformation. Mildberry operates in Russia and abroad and actively invests in developing a unique expertise reaching far beyond traditional branding.

The Skolkovo Forum Autonomous Non-Commercial Organization, a subsidiary of the Foundation, specializes in organizing and conducting technical events. Some examples include the Open Innovations Start-Up Tour, a Russian project to search for promising technological projects; the annual Open Innovations Forum, which is a unique discussion platform for participants of the innovative eco-system; and Startup Village, the largest start-up conference in Russia and the CIS for technological entrepreneurs.