21 October 10:00 — 11:00

Marketing Innovation. New Challenges and Trends

Are marketing technologies part of cutting edge technology? What are the features of innovation marketing and the market for innovative products in a rapidly changing environment? What models and marketing approaches do startups use to create successful products? What limits the introduction of new technologies? How do new socio-economic challenges, pandemic, digitalization trend affect marketing of innovations? How does an innovative business relate to digital marketing transformation processes? Are Big Data and Marketing Automation technologies applicable to promoting innovation?

Questions for speakers

Speakers

Moderators


Track program

CAPSULE
LEADING WITH INNOVATION
21 October
11:05 — 11:50
Health innovation in the fight against the pandemic
CAPSULE
LEADING WITH INNOVATION
21 October
12:00 — 12:30
Bank vs Bank as a Service: How the Landscape of the Financial Market Will Change When All Companies Become Banks
CAPSULE
LEADING WITH INNOVATION
21 October
12:45 — 13:15
Innovative Affordable Low-Rise Housing
CAPSULE
LEADING WITH INNOVATION
21 October
13:30 — 14:00
Digital Sovereignty & Personal Data. The Boundaries of Individual Rights in the Era of COVID
CAPSULE
LEADING WITH INNOVATION
21 October
14:15 — 14:45
Adopting Innovative and Emerging Technologies
CAPSULE
LEADING WITH INNOVATION
21 October
15:00 — 16:00
Pitch session of the participants of the "Global Challenge - AI for the SDGs" program
CAPSULE
LEADING WITH INNOVATION
21 October
16:15 — 16:45
Innovations of the Future in Eye Сare
CAPSULE
LEADING WITH INNOVATION
21 October
17:00 — 17:30
Digital transformation in catering. What does the restaurant of the future look like?
CAPSULE
LEADING WITH INNOVATION
21 October
17:45 — 18:15
Technological Evolution of the Corporation: Forced or Necessary?
CAPSULE
LEADING WITH INNOVATION
21 October
18:30 — 19:00
Futurism IP. New Challenges of Intelligent Products Market